Two-Year Partnership with KITKAT Chocolatory


Friends of Ruby is proud to launch a two-year partnership with KitKat Chocolatory, just in time for Chosen Family Day—a day to acknowledge important relationships and support systems within the community. 

“The support system that is created through Chosen Families fosters an environment that promotes kinship, belonging and celebrates layered identities. Friends of Ruby facilitates spaces for LGBTQI2S youth to express themselves and find community. We are thrilled to collaborate with KitKat Chocolatory to reiterate the value and need of Chosen Families,” said Carol Osler, Executive Director at Friends of Ruby.

As the brand that’s been synonymous with breaks for over 85 years, KitKat Chocolatory and Friends of Ruby share the value of taking time to celebrate who you are and acknowledge the support that Chosen Families provide.

The partnership includes financial support of the Friends of Ruby mental health programs and the release of a limited-edition KitKat bar. Available from February 11 – 28 at the KitKat Chocolatory store at Yorkdale Shopping Centre in Toronto, the one-of-a-kind ruby chocolate bars will feature special packaging designed by the Friends of Ruby team. All proceeds from every sale will be donated to Friends of Ruby.

Additional special events and initiatives are being planned for Pride and LGBTQ History Month to help gain reach and raise awareness for the community and organization.  

“At KitKat, we are committed to encouraging individuality and self-expression,” said Mark Cecchetto, President, Confectionery, Nestlé Canada. “We are proud to be partnering with Friends of Ruby to celebrate the LGBTQI2S community and uplift all lesbian, gay, bisexual, transgender, queer, intersex and two-spirit young people to feel empowered in their identities.”