To better understand how to serve your needs and improve the content of our website, we collect aggregate information from our online traffic. This information includes the pages our visitors access or avoid and how much time they spend on our website. We use this information for internal review and do not share it with other organizations for commercial purposes. We do not partner with or have special relationships with any advertising server companies.
Friends of Ruby only collects personal information that you submit voluntarily, such as your name, address and other contact information. We may use this information to add your name and contact details to our mailing list and provide you with publications, promotions, campaign updates and invitations to upcoming events that may interest you.
By providing us with personal information, you consent to its collection and use in accordance with this Privacy Policy. Friends of Ruby does not sell personal information. We may share personal information with service providers acting on our behalf only when necessary to provide our services, and as required or permitted by law.
You can send questions or concerns to our Privacy Officer at privacyoffice@friendsofruby.ca.
SMS Messaging Terms and Privacy
These SMS Messaging Terms and Privacy provisions apply to one-to-one text messages sent by authorized Friends of Ruby employees using Friends of Ruby telephone numbers. Friends of Ruby is located at 70 Richmond Street East, Suite 400, Toronto, Ontario, M5C 1N8.
Types of messages
After opting in, you may receive conversational and administrative SMS messages concerning:
- Appointment reminders, confirmations or scheduling;
- Program and service coordination;
- Directions and location information;
- Relevant email addresses, telephone numbers or contact information;
- Volunteer scheduling and coordination;
- Responses to questions you send by SMS.
This SMS service is not used for marketing, fundraising, promotional campaigns, bulk messaging or automated alerts.
Consent
Participants may consent to SMS communications by selecting “Yes” in the SMS consent section of the Friends of Ruby online registration or intake form. The consent response is recorded in the participant’s profile.
Volunteers and other recipients may provide verbal consent during onboarding, appointment scheduling or another direct conversation with an authorized Friends of Ruby employee. Friends of Ruby records the recipient’s consent when required.
Consent to receive SMS messages is voluntary and is not a condition of receiving services or participating as a volunteer.
Message frequency and charges
Message frequency varies depending on your appointments, services, volunteer activities and conversations with Friends of Ruby.
Friends of Ruby does not charge you to send or receive messages through this SMS service. However, message and data rates may apply according to your mobile service plan.
Opting out and receiving help
You may opt out of a conversation at any time by replying STOP. You may also use QUIT, END, REVOKE, OPT OUT, CANCEL or UNSUBSCRIBE. You may receive one final message confirming that you have opted out.
To resume receiving SMS messages email info@friendsofruby.ca or call 416-359-0237.
SMS privacy
Friends of Ruby may collect and use your mobile telephone number, SMS consent status and message content to send messages, respond to you, coordinate services or volunteer activities, and maintain appropriate organizational records.
Limited information may be processed by Microsoft, mobile carriers and other service providers solely as necessary to deliver and operate the SMS service. Mobile opt-in information will not be shared with third parties or affiliates for marketing or promotional purposes. Friends of Ruby does not sell mobile information or SMS consent records.
Information may be disclosed when required by law, regulation or a valid governmental request, or when necessary to protect the safety, rights or property of Friends of Ruby or others.
Emergency communications
SMS messages are not continuously monitored and should not be used for emergencies or urgent crisis support. If you or someone else is in immediate danger, call 911 or contact an appropriate emergency service.
Last updated: August 2026