Community Care,
Powered by Pride  

This Pride, partner with Friends of Ruby to create meaningful impact through workplace training, fundraising, events, and initiatives that help 2SLGBTQIA+ youth access safety, support, and belonging. Learn more below.

Where Belonging Becomes Action

Friends of Ruby supports 2SLGBTQIA+ youth facing homelessness, mental health challenges, and systemic barriers to safety and belonging. Through shelter, social programming, grocery programs, case management, and therapeutic services, we provide life‑saving, affirming care to young people when they need it most. Our therapeutic services are also provided at no cost to reduce our barriers further!  

What truly sets Friends of Ruby apart is how we do this work.

Our services are for our community—BY our community. 

  • 90% of our staff and 100% of our leaders identify as 2SLGBTQIA+ 
  • Nearly 50% of our staff are trans, non‑binary, or gender‑nonconforming 
  • 61% of our teams and 66% of leaders identify as Black, Indigenous and/or a Person of Colour  
  • 45% identify as neurodiverse 

This lived experience means our work isn’t performative—it’s grounded, accountable, and transformational. 

This Pride, we’re inviting workplaces and small businesses to move beyond rainbow logos and into real, meaningful impact. 

Work With Us: Ways Your Business
Can Collaborate this Pride 

Build a Truly Affirming Workplace

Pride With
Purpose

Learn From Lived Experience 

Host With Heart 

See Impact Firsthand 

Collaborate With Us: Opportunities
for Small Businesses

Fundraise With Friends of Ruby 

Host a Friends of Ruby FUNdraiser 
From in‑store promotions to community events, we’ll work with you to create a fundraiser that feels authentic to your brand and impactful for our youth. 

Activate Your Community

Ready-to-Use Pride Fundraising Assets 
Access our fundraising toolkit, social media assets, campaign graphics, to help your business raise awareness, inspire giving, and amplify impact throughout Pride Month. If you’re looking for additional support or a customized campaign, our team is happy to connect.

Why Partner With Friends of Ruby? 

  • Directly support 2SLGBTQIA+ youth 
  • Align your brand with authentic, community‑led impact 
  • Move beyond performative Pride to sustained change 
  • Invest in an organization that reflects the diversity it serves 

Let’s Do Pride Differently—Together 

Whether you’re a national organization or a local café, your support helps ensure queer and trans youth have access to safety, care, and belonging. 

Partner with Friends of Ruby this Pride—and all year long. 

Get in touch to explore a partnership, book a training, or start a conversation.  

Need more information? 

Kelly McAllister (She/Her), Development Officer, Senior Manager, Fund Development| KMcAllister@friendsofruby.ca   
Follow Friends of Ruby: Instagram | Facebook | LinkedIn